Pricing, distribution, state-level licensing, tender / GeM portal navigation, and channel partner onboarding — turn approval into revenue.
Why teams choose us
A coordinated launch across regulatory, commercial, and channel work-streams.
Competitive analysis, payer landscape, NHA / CGHS rate-mapping.
Distributor selection, contracts, performance metrics, exclusivity terms.
Wholesale and retail licenses across states — managed centrally.
GeM registration, OEM panel approval, tender response support.
Sales force training, marketing collateral, KOL engagement strategy.
First 90-day sales tracking, channel performance, regulatory variations.
Six work-streams running in parallel — coordinated, milestone-tracked.
Competitor mapping, target segments, value proposition, pricing model.
Distribution architecture, partner shortlist, contract templates.
Phase-wise licensing in priority states, then nationwide.
GeM registration, OEM panel approval, first tender responses.
Distributor agreements, sales training, marketing kit handover.
Go-live, weekly performance review, channel optimization.
Direct relationships with a wide medical device distributor network across states.
“The launch strategy gave us a clear route into the government segment that we could not have navigated on our own.”
OEM panel approvals and tender responses handled by an experienced team.
State wholesale/retail licenses managed from one engagement.
Established relationships with leading hospitals and clinical KOLs for product evangelism.
Successful market launch in India
An international medical device manufacturer entering the Indian market faced an unfamiliar regulatory landscape and distributor onboarding challenges. We developed a market-entry strategy, supported CDSCO registration, assisted labeling and import compliance, and guided distributor qualification.
Defined
Market-entry strategy
Supported
CDSCO registration
Qualified
Distributor channel
Launched
Indian market
Quick answers about scope, timelines, and how this engagement runs.
Ask us directly90–120 days from application to approval, assuming all documents are in order. We pre-qualify and handle the full submission.
Sales channels need state-level wholesale/retail licenses. We typically prioritize 8–10 states for initial launch.
Yes — we shortlist, vet, and negotiate distributor contracts. You make the final selection from our recommendations.
We do a tender-pricing benchmark analysis so your bid is competitive without eroding margin in commercial channels.
For applicable devices, we engage CGHS, ESI, and state insurance bodies for inclusion in the reimbursement list.
A coordinated 6-month launch plan tailored to your device, target channels, and growth ambition.